The Picky Type

Typography is so vital to an identity. I spent some time on the weekend researching various fonts and reading articles on the practice.

Its hard enough choosing a font to use, let alone finding one that is viewable by others. The limiting factor of web fonts motivated me to seek out another means of displaying them. With some advice from my web technologies teacher, he told me about Sifr (http://www.mikeindustries.com/sifr/). It allows you to display a font independent of the users system. Awesome little development tool. Now I have to select what font to make part of the identity for michaelcbreuer.com

I read the article “My Type Design Philosophy” by Martin Majoor (http://www.typotheque.com/articles/my_type_design_philosophy/) and found it very interesting. Majoor designed the Scala and Scala Sans font families. He discusses mixing two completely opposite fonts and using that to create “headaches”, which I think means, to get the viewer thinking or simply to make an impact. ie. placing garamod text beside univers.

But in essence, it means that I still have lots of reading to do.